Secrets to Pricing and Distribution: Ebooks, Print and Direct Sales

By Maggie Lynch

Once you have books to sell, you need to get them into readers’ hands. Uninitiated authors may simply follow the vendor’s prompts, load their book, and then hope for the best. However, the career author knows that each vendor has its own methods of promoting books and providing special author opportunities to gain readership. You want to take advantage of these nuances in order to maximize your profits and discoverability.

This book helps prepares you to effectively tackle all the metadata required to load your books into any vendor’s system.

You will learn how to:

Maximize the use of metadata across multiple platforms to enhance discoverability.
Write compelling book blurbs for each title, focusing on “reader cookies” and marketing.
Identify appropriate categories for your books.
Select effective keywords based on search algorithms.
Load your book to the top ebook distribution vendors: Amazon, Barnes and Noble, Kobo, and Apple.
Setup and use your author profile around the world to maximize discoverability according to each vendor’s rules and reach.
Evaluate aggregators and how they can help you with distribution to the big four vendors and/or to others beyond the big four.
Work with bookstores to help them sell both your e-book and print titles.
Set up an online and in-person direct sales mechanism for your e-books