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Jennifer Layman
ALLi Author Member
Location: Canada
Genres: Business
Skills: Press/Media Interview, Speaking Engagement/Lecture, Reading/Literary Event
Jennifer is the author of Forward Thinking For Your Business, a guide to common marketing situations facing small business owners. The book is based on 18 years of advising small businesses and entrepreneurially-minded organizations on how to drive results with better marketing decisions.
As a speaker on strategic marketing, Jennifer draws from her experience as a professional golfer. Following an NCAA Division 1 college career, and Big South Conference champion, Jennifer turned pro and competed on the Canadian women’s golf tour. She honed her skills in competition and strategy development, both of which transferred to her entrepreneurial future.
Jennifer is someone who is in the trenches with every small business owner. She “gets it” when it comes to owning and running a business. Her advice, as an advisor, author and speaker, takes into account that small business owners do not have an endless amount of time and money for marketing. And, with her framework, they don’t need it.
Jennifer is a passionate advocate for small business. She comes from Canada and maintains strong ties to her Campbell University golf teammates in North Carolina where she spends time annually. Her mission is to empower entrepreneurs to take their businesses further, and to provide encouragement to those thinking about small business ownership.
Further details on Jennifer can be found on her website: www.fwdthink.ca
Jennifer Layman's books
Forward Thinking For Your Business
I don't know what I should be doing to market my business.
I don't have time to commit to marketing.
I tried marketing in the past and it hasn't worked.
If you're struggling with marketing, this book is for you.
Someone decides to become a customer of your business because you have something they want or need. But first, they have to know you have something they want or need. How you tell them is through marketing. Forward Thinking for Your Business is a desktop reference for business owners who want to make better marketing decisions.
Short chapters on real business situations will help you decide if a marketing opportunity will reach the right people and make them want to become a customer. There are many ways to market your business and you want to choose what will work best for you. This book can guide you to those good choices.
This book will save you time and money - two things no business owner likes to squander. It includes a one-page marketing plan and plenty of tips you can implement today to boost your marketing results.