The Art and Science of Building Customer Trust: How to fast-track trust and earn more new, repeat and referral business

By David Penglase

Customers buy more when they trust a company, people and products. Every interaction customers have with an organisation (large or small) is a moment of truth where they decide on whether to buy or not buy. In a world where most products have the same quality and price as their competitors, differentiation is difficult ... trustworthiness of the company, sales and customer service people and product/service is now more often the key point of difference and determinant for customer to purchase or not. This book explains the mindset and skillset required to earn, build and maintain trust in business.