Look - It's Your Book!

By Anna Featherstone

Write, Publish & Promote Your Non-Fiction Book: A Self-Publishing Guide for Australian Writers.

Do you want to turn your non-fiction writing idea into a reality but are confused about where to start? Overwhelmed by all the publishing options out there? Keen to learn how self-publishing can help you build a business from your book?

This comprehensive guide for Australian writers will put you in control of your writing and publishing journey.

Whether you plan to write a non-fiction business, lifestyle, self-help book or memoir – Look – It’s Your Book is the ultimate guide to writing and self-publishing non-fiction.
Want to be an author? Read it and be empowered to transform your ideas, knowledge and passion into a book to be proud of!

Learn how to:
• Discover, plan, research, write, edit, format, publish, promote, and profit from your unique content
• Reach Australian and international audiences through print books, ebooks audiobooks, podcasts, presentations and courses
• Distribute your book direct, as well as to bookstores, online retailers, libraries and other outlets
• Build your author brand and reach your ideal audience

This book’s step-by-step approach will help you discover the importance – and power – of the ‘self’ in self-publishing. It will show you how to avoid pitfalls, conquer challenges and set yourself and your book up for success.


“This is a marvellous resource for newbies and veterans alike. So much practical and useful detail about the myriad ways one can create, publish, distribute, and market a book today.”
Virginia Lloyd, publishing mentor and author

"Look It's Your Book side steps confusing online research and expensive trial & error – it's essential reading for anyone with a book in them and the zeal to make it happen."
Tess McCabe, Book Designer, Founder – Creative Minds Publishing

“Anna has written the bible of self-publishing for Australian non-fiction writers. As someone who has been in business book publishing, written 25 books and mentored over 200 business owners, consultants and entrepreneurs, Look - It's Your Book! is the ultimate guide to EVERYTHING you need
to know about the book writing, publishing and marketing journey.”
Jaqui Lane, The Book Adviser

“Anna has prepared a most useful publication for those who really want to make a fist of authoring a successful book. It is thorough and detailed and brings together the experience of many who have done it all before.”
Garry Browne, The Personal Brand Catalyst and author, Brand New, Brand You

“Self-publishing can be a minefield, especially for a first-time author – and Look - It’s Your Book! demystifies the process with humour, heart and a heap of tips, advice and actionable strategies. If you want to bring your book to market (without the stress) and start making sales right away, it’s the only guide to self-publishing you’ll ever need.”
Rachel Smith, journalist, copywriter and founder of Rachel’s List

“Anna has written the book I wish I had when I first started to write. Apart from being extraordinarily detailed, it draws on the experience and expertise of others in the book writing and publishing space, which adds tremendous value for the reader. A very good book that every aspiring author needs to read.”
Andrew Griffiths, Book Writing Coach, Author and Speaker

“In Look – It’s Your Book, Anna has done a rare thing - identified a gap in the available information and completely filled it. Finally, there is a one-stop resource that I can direct my self-publishing clients to and be confident that, after they have read it, they’ll be fully prepared to embark on creating their own book.”
Lorna Hendry, Book Designer, Editor, Writer

"This is such a valuable resource for any writer. It's rigorous and well researched, and has a lot of depth and character to it. If you have always wanted to write a book, but still have a lot of questions about how, then start here with the lovely Anna and her go-to experts and experiences of the Australian publishing industry."
Kelly Irving, Book Coach & Editor

“Finally want to write that book you’ve been dreaming about for years? Well, stop dreaming and read this book if you want to make it happen.”
Mark Jones, Author, Beliefonomics