Writing and publishing a book to a professional standard is a mammoth challenge but it’s only the first step in growing your author business. Next comes marketing.
Some authors manage a huge budget and a savvy paid advertising plan to make a splash but not all of us can do that when we start out, nor is it essential. In fact, you can actually sell a lot of books without spending any money using influencer marketing – the process of leveraging trusted celebrities’ audiences to build social proof for your books.
In today's Foundational Self-Publishing Salon, ALLi Director Orna Ross and Production Manager Dan Parsons will discuss various ways you can develop an influencer marketing plan to sell your books with a minimal upfront cost.
The #AskALLi Foundational Self-Publishing podcast is sponsored by Dartfrog Books, providing indie authors with bookstore placement and promotion opportunities to more than 27,000 book clubs. |
