|TOPIC: Branding Books, Branding Author Name(s). In the first of our new shows comparing the perspectives of fiction and non-fiction, Orna Ross, Adam Croft and Boni Wagner-Stafford discuss when you should brand the author versus when the branding should focus on the book, or the book series. What are the factors to take into account? And what about pen names? Should you have one... or maybe even more than one? What are the implications? Tune in for this session on branding best practice.